Developing website is not an easy task. It is necessary to understand how the website must look. Information architecture basically helps in organizing the website. It provides the basic idea about what pages to add in site. It specifies the flow of information as well as sequence of pages displayed. It is the duty of developer to ensure that a viewer is not lost while viewing the site. Data in a site has to be accurate, should not be repeated and consistent. Viewer must understand which page next to access for continuation. Thus information architecture involves following steps:
1. Accessing Content If Existing and Working on Needed Content: When site is already developed or partially developed, it is necessary to make sure other information is in sync. For this we need to go through the previous work and then continue with new development. For new site, it is mandatory to consider the data to appear and its effectiveness.
2. Organizing the Pages: For most important job of any developer is to arrange the several pages across site. The pages must proceed in sequence. The sequence is decided by the information a page holds.
3. Instructions for Accessing site: There are no such specific instructions. Instructions are generally the tags or topics. Pages are categorized and arranged according to topics. Links for pages are managed so that site won’t look messed up.
4. Navigational Structure: Navigational structure specifies which page to open on Next and Back keys. This depends on what page is currently accessed. Navigational structure must be managed well for site to not jumble its viewers.
Organizing information across site will help viewer find the required information easily. This will provide them with better experience. This also improves the total number of views and help in acquiring better page rank.
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