Standards for website design and development

People have been using every type of medium to promote and sell their products and services. Yet Internet is the best medium for this.  Attractive and catchy websites can pull attention of consumer towards their company thereby increasing their sales. However there are some standard for designing and developing websites.

There are not any obligatory web standards. Anybody can design and develop site according to his own initiative. However following the recommendations of institutes like W3C (World Wide Web Consortium), ISO (International Organization for Standardization), ECMA (European Computer Manufacturers Association), ensures the quality of sites, lowers the cost of production, makes sites accessible to most of the people and on most of the Internet devices. They require less bandwidth. They are extensible, easy to maintain and compatible with most of browsers.

There are following web standards.

Structural and semantic languages: Developer should use structural and semantic languages like HTML, XML, and XHTML.

Presentation Languages:  CSS which stands for Cascading Style Sheet is a presentation language. There are three levels of this.

Object Models:  DOM stands for Document Object Model. Again there are three levels of DOM.

Scripting Languages:  ECMA which is advance version of JavaScript.

Additional Markup Languages:  Mathematical Markup Languages like MathML 1.01, MathML 2.0.

These were the languages and other aspects recommended by W3C to build standard website.

As written above the first thing is the code on site, it should be validated. The code doesn’t mean only HTML but also XHTML, CSS, JavaScript. The validation of code means it should be according to definition of doctype. The code should be semantically correct. It means each element in web page should have it’s conform value and purpose. Following these standards helps Google and other search engines to properly understand the each and every part of web page’s code. It provides great help for SEO.

Asynchronous JavaScript and Xml (Ajax) Technology

Ajax is assembly of correlated web development tools and which is used on the client side application to build asynchronous application. The application which is developed using Ajax tools that can be send and retrieve data to and from the server without disturbing the any other part of same page of that web application.

Ajax is a collection of multiple technologies. In which we should do the mark up and style the information using HTML and CSS tools. We can develop a web application in which information exchange asynchronously between server and browser using the concept of JavaScript and XmlHttpRequest object.

              

Figure: Comparison between classic and Ajax based web application model. It can reject the start and stop environment of communication on web application by hosting the concept of Ajax engine between the user and web server. The whole process looks similar to putting new layer in application and that takes longer time to react. This process loads only particular section of web page instead of whole page. When session is started the web browser loads

Ajax engine which is built by using JavaScript and frequently put left in unseen frame. When we work on client side programming at that time we cannot access the function of server side. But this is possible when we uses Ajax technology. In this technology we can access server side function by using page method which is built in JavaScript.

Most of the Google products are developed using Ajax Technique and they are Orkut, Google map, Google suggest and Google groups.

Why a Web site?

Web is connectivity through Internet extends across the globe. Invention of this technology had helped human race in every field. It was observed before this invention that people were unaware of trade and business across countries. It was difficult for ordinary people to reach beyond their own cities. This network has helped people getting aware and provided recognition.

With all this advancement it was necessary that business and work change according to the requirement. Since people were now able to reach remote location virtually without traveling in real. For this it was necessary that the data and the information to have hyperlink. Web consists of data transported over hyperlinks. These hyper links are obtained once a person loads all the required information on website. The website acts as connection. These web sites are developed depending on the purpose of use and uploaded over servers. The server is actually a system meant for hosting website and has some IP address which is used for its recognition across Internet.

Web sites provide easy access to online business ventures. It allows people across web to get basic information about you from anywhere in world. Thus it improves your visibility and also your improves cross country business. Website had to be functional and well designed for easy access. The links must have accurate information.

In today’s time it is important for companies to have well designed and developed web site to represent them over Internet. Your business website also carries the service provided, location and contact information, for people who are interested in approaching. A good website always gives good business.

Designing & Developing Website

Developing a website is easy said, than done. The work needs information about how to initiate.  The languages used for the purpose are known as Markup languages. Before you start on with the task, you must take care of requirements. The concept should be clear much before the whiteboard stage.

There are various Markup languages to select from like Hyper Text Markup Language (HTML), Extended Markup Language (XML) and Standard Generalized Markup Language (SGML) etc. These languages require text editor for development and formatting purpose. The file thus created over text editor is to be saved with respected markup language extension.

Markup languages define tags for related formatting. They are incapable of generating results and hence for further coding either VB or Java are infused.  There other languages like PHP (hyper text pre-processor)  are strong enough to format and code simultaneously.

There are many tools available for aiding the development. These tools are actually the development environment. There are varied types including the one that provides framework and theme to the one where in we have to develop everything from scratch. The site development involves managing content and data queries both.

Data queries are generally meant for passing down the data across the pages or for retrieving it from storage. These queries have to be effective enough to get the required data without delay. To perform such queries it is necessary to have a storage. The storage mostly used is called the database. It is used to store the data acquired from site. This makes processing easy and fast.

Developing a site solely depends on the requirement. If the site is static informative, it will have simple functionality. If site is dynamic and information processing, then it will be complicated.

Website Design for Mobiles

The design of website of your business, organization and any other related services is most important. Similarly design of web site for mobile phones, iPhones, tablets is important as well. This is because now a days most of the people of the world use mobile phones, iPhones, tablets etc.

If the website already exists then you have to make changes in it so that it will easily available on smartphone or any other device which have smaller screen display then desktop or laptops.

When designing website for mobiles or any other device that has smaller screen than desktop computer or laptops: 

1.    One column design: Most of the web pages have more than one column of content and it is difficult for user to read and scroll. But the single column design is easy to read and scroll the content of the web page.

2.    Less Content of information: The content of your web pages should be limited and meaningful so that user can easily read and understand the concept of it.

3.    Important and limited images: You should use limited and important images to build your website. But at the time of development you should optimize all this images in 8KB or below 8KB. Before embedding in your website make the entire images small in width. This way all images will easily display on mobile phones or any other small size devices.

Importance of off page optimization in SEO

The mixture of on page and off page optimization is the method of search engine optimization. The off page optimization is most likely essential to increase the rank of website. The main SEO and whole process are executed outside the html code and web page.

It is beneficial to improve your SEO ranking by adding more and more links from various higher ranked websites. The social media is an important tools for business related website over Internet.

There are various most popular tools are available that provides better back links and these tools are:

1.    Directory submission: The process of directory submission is also very important to improve our website rank. In this technique we can add our website in higher rank web directory in proper category. We can do this by adding our website URL and information related to our website in web directory.

2.    Social networking: It is the process of exchanging the information between each other and creation of professional and social contacts. Facebook, twitter, Google plus etc. are the part of social networking.

3.    Social bookmarking submission: It is a technique of storing bookmarking on web by marking it with meaningful Meta keywords which is most commonly helpful to share with other.

4.    Blog posting: It can be done by single person or rarely by small group. It consists of article on specific topic which is related to our website. The content of this article must unique and meaningful. If the content is meaningful and easy to understand visitors will read the blog and make it popular.  They will put the good comments and message on our blog.This is helpful to improve the SEO rank of our website.

Function of IT Corporations in India

Software industries contribute most important part in corporate as well as personal lives. In India there are various higher rated IT industries present and all that organize powerful base for business. They give various services to its clients related to business, financial and management sector. It companies are most important contributor to Indian economic condition and always delivers growing employment to IT professionals.

India is the most favorable place for production processing and outsourcing backend services. The role of service providing and software development in India beats the hardware segments. India is the perfect destination for software outsourcing sourcing and ITES.

The business of Information and communication technology is expanding exponentially in the corporation of India. India has got higher rank in this sector as compared to other competing country like Australia, China and other Asian country.

The companies that govern the all Software Corporation are always lookout for opportunities and provide immediate solution. The Big Information Technology industries in India are as follows:

Ø  Tata Consultancy Services

Ø  Infosys Technologies

Ø  Wipro

Ø  HCL Technologies

Ø  IBM India

Ø  Accenture India

Ø  Tech Mahindra

Ø  Oracle India

Ø  Patni Computer Systems

Ø  L&T InfoTech

Ø  Gapgemini

These companies provide various services to its clients such as consultancy, networking services, business process outsourcing and maintaining database.

There are various important reasons for rapidly increase of IT industry of India is as follow:

1.         Rich obtainability of expert engineer.

2.         Cheap telecommunication and internet charges.

3.         Low import duties on software and hardware product.

4.         Price benefits.

5.         Hopeful government rules.

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Ronal Dotson